June 30, Dublin and Prague
Dublin-based leading hotel digital strategy company Bookassist (bookassist.com) and Prague-based online services firm virtual-zoom (virtual-zoom.cz) have announced a strategic alliance in the area of customer communication and relationship management to bring an enhanced and tailored version of virtual-zoom’s “zoom-letter” customer relationship management (CRM) platform to the market www.zoom-letter.com.
The new product allows hotels to tap into their entire property management system (PMS) database of customers for automation and optimisation of pre-/post-stay communication and upselling opportunities as well as ongoing newsletter and targeted communication. Online check-in and customer abandonment profiling are just some of the advanced features available.
“Consistently good customer communication is a critical task that many hotels need real help with. To work well, it requires automation and analysis, and this is exactly what zoom-letter brings”, said Dr Des O’Mahony, CEO and co-founder at Bookassist. “We have an exciting roadmap for the joint product and expect to see continually enhancement of technology integration and features throughout 2016 and 2017.”
Bookassist and virtual-zoom are building on their strong relationship as long-term collaborators in the Czech market. “Over 60 hotels are already joint customers of both companies’ services with virtual-zoom’s web design and Bookassist’s direct booking technology”, according to Ing. Marek Brabec, CEO at virtual-zoom. “We both understand our customers’ needs well and this product is a natural extension of our partnership.”
According to Ing. Jaromír Pažout, Country Manager at Bookassist for Czech and Slovak Republics, “there is so much untapped potential in optimised customer communication that hotels are missing out on. This joint venture will really help our customers convert more of that potential to real profit”.
With zoom-letter, Bookassist and virtual-zoom are developing more technology integrations to specifically bring ease of use to hotels using Bookassist’s Booking Engine. The software features highly-customisable email templates with drag-and-drop dynamic links to the hotel’s Bookassist Booking Engine packages.
Available now as a software-as-a-service platform, Bookassist will also shortly be offering a fully-managed service enhancement to the Standard, Business and Professional levels for hotels who do not have the in-house resources to manage, track and optimise their communications.
Bookassist® develops and manages award-winning digital strategies for hotels to help them drive direct bookings and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.
virtual-zoom ® is a web developer with a close focus on hotel market in connection with internet and all its e-commerce possibilities. It develops new web presentations and e-commerce solutions for a large number of hotels especially in Prague and other parts of the Czech Republic as well as in Slovakia and Austria.